The 7 Common Reasons Why Websites Underperforming: A Simple Guide to Diagnosing and Fixing the Issues

Underperforming website
Are you scratching your head, trying to figure out why your website is underperforming? You’re not alone. Understanding why a website isn’t performing well can be a daunting task. Fortunately, we’ve put together some insights to help you identify specific issues and find solutions.

1. Slow Loading Time

No one wants to wait around for a website to get stuck. If your website is slow, you may lose valuable visitors. Many factors can cause this, such as large image files or aggressive coding. Consider optimising your images and fixing your code for some speed.

2. Unresponsive Web Design

More people are browsing the web on mobile devices than ever before. If your site isn’t optimised for various screen sizes, there is a tendency for some elements to overlap, causing you to miss out on an audience. Using a responsive layout ensures that your site looks and works well on all devices.

3. Poor SEO practices

Search engine optimisation (SEO) plays an important role in the performance of your website. If your site doesn’t rank in search engines, people may have a hard time finding you. Optimise your website by monitoring keywords, meta description, and backlink strategy to ensure you’re ticking all the right SEO boxes.

4. Lack of Quality Content

Its content are said to be king. If your website lacks interesting, relevant, and quality content, visitors can quickly leave your site. Focus on creating content that resonates with your target audience and adds value to their experience.

5. Technical Errors

Broken links, 404 errors, and other technical errors can severely hamper your site’s performance. Review these issues regularly and fix them immediately to ensure a smooth experience.

6. Ineffective Call to Actions (CTAs)

CTAs direct your visitors to a specific action, such as purchasing a product or subscribing to a newsletter. If your CTAs aren’t clear or are buried deep inside your site, you’re missing out on potential conversions.

7. Outdated Design

Good eyesight is important. Outdated or cluttered designs can prevent users from engaging with your content. Keeping your website design fresh and easy to use can make a big difference in performance.


Understanding the reasons for underperforming websites is crucial for any business looking to succeed online. By analysing these common issues and implementing the suggested fixes, you can improve your site’s performance and provide a better user experience.
If professional assistance is needed to address these issues, NetNerd’s team of experts is here to help. Don’t hesitate to get in touch. Together, we can transform your struggling website into a thriving online hub that not only meets your expectations but goes above and beyond to achieve your goals.